Why Marketing Is Important for Your Business
The roofing and siding industries can be highly competitive and risky, with fluctuating profit margins as contractors bid to win every project. And while simply having the lowest bid may help you win projects in the short term, it’s not a sustainable approach if you want to succeed in the long term. That’s where marketing can help.
A successful marketing program can help you accomplish many goals, including:
- Getting the word out about your services
- Building your reputation
- Reaching and connecting with prospective clients
- Turning prospects into business leads and ultimately a project win
- Fostering loyalty and ongoing relationships with customers Marketing is not a one-time fix or something you can set and forget. It requires an ongoing strategy — and it includes everything that’s used to communicate to your audience.
Your company’s website, social media presence, online reviews and even the logoed apparel your employees may wear at a jobsite — it’s all marketing.
Successful marketing is an expense, but it’s also a longterm investment. When it comes to your business, there are plenty of costs to juggle: purchasing new equipment, hiring new employees and insurance premiums. Those essential pieces help you do business. Every marketing decision you make has the power to help you get business.
Whether you’re looking to create a new marketing plan from scratch or refine the one you already have, here are some tips to keep in mind as you “build” your brand and ensure your company gets noticed.
47% of small business owners run their marketing efforts entirely on their own, and almost half of small businesses spend less than two hours per week on their marketing efforts.