Social media SEO
Social media SEO refers to how social media activities can boost your website’s organic traffic through search engines. Social media is important for SEO in more than one way; It not only makes your SEO activities effective but also lucrative.
Here are some social media SEO best practices that you shouldn’t ignore if you want to find success.
Get the right followers
Consistently building your social media presence, encouraging users to follow your page for special discounts or VIP offers, and generally offering good content will result in an increased following.
Use social media for external link-building
The greater the number of followers you have, the greater the potential for shares you have online as well. And the more shares on social media you have, the more opportunities people have to see your content and link to it.
Focus on creating popular content
Popular content is fun, engaging, useful, visually appealing, entertaining and most importantly, share-worthy. To create high-quality content make sure your content is original, thought-provoking, full of answers, actionable, easy to read and has a strong headline. Always include a link back to your main website domain. If you create high-quality content that gains traction on social media, both consumers and other websites will reference your link, which greatly helps your SEO. To best reach, your target audience, take advantage of content promotion tools like Facebook Targeting or Twitter Ads.
Build Your Brand
Don’t just share content for the sake of sharing content. Ensure that everything you post for your clients reflects the company’s mission and core values. If you don’t have a mission or core values expressly stated, we suggest making a mission statement and three to four core values for every single post to relate to. At the same time, don’t make every post overly promotional or salesy.
One thing search engines look for is how well you are engaging with your local community. That being the case, it isn’t just a good idea to reach out locally via social media, it’s a necessity. To do this, update your accounts whenever your company gets involved in a local event. You can take pictures of these events or run live videos. If you are working with another organization or business nearby, let everyone know about it online. Post and comment on their social channels and encourage them to do the same on yours. Share their best content and seek out guest blog opportunities.
As you do this, you’ll simultaneously gain the trust of Google and potential customers in your area.