Secure Your Site
Currently, Google has over 200 ranking factors they consider when they want to determine where to rank a site. And as expected, one of them is about how protected your site is. According to them, website security is a top priority.
Four Steps To Get Started On Website Security
Get security plug-ins installed
On average, a typical small business website gets attacked 44 times each day, and software “bots” attack these sites more than 150 million times every week. Malware security breaches can lead to hackers stealing your data, data loss, or it could even make you lose access to your website. And in some cases, it can deface your website and that will not just spoil your brand reputation, it’ll also affect your SEO rankings. To prevent that from happening, enhance your website security with plugins. These plugins won’t just block off the brute force and malware attacks, they will harden the security for your site, thus addressing the security vulnerabilities for each platform and countering all other hack attempts that could pose a threat to your website.
Use very strong passwords
As much as it is very tempting to use a password you can easily remember, don’t.
Make the effort to generate a secure password. The rule is to mix up letters, numbers, and special characters, and to make it long. And this is not just for you. Ensure that all those who have access to your website are held to the same high standard that you hold yourself.
Ensure your website is constantly updated
As much as using a content management system (CMS) comes with a lot of benefits, it also comes with attached security risks. The vulnerabilities in CMS’s extensible components are the highest cause of website infections. This is because the codes used in these tools are easily accessible owing to the fact that they are usually created as open-source software programs. That means hackers can access them too.
To protect your website, make sure your plugins, CMS, and apps are all updated regularly.
Install an SSL certificate
If you pay attention, you will notice that some URLs begin with “https://” while others start with “http://”. You may have likely noticed that when you needed to make an online payment. What does the “s” mean and where did it come from?
To explain it in very simple terms, that extra “s” is a way of showing that the connection you have with that website is encrypted and secure. That means that any data you input on that website is safe. That “s” represents a technology known as SSL.
The SSL certificate, “Secure Sockets Layer” is the technology that encrypts the link between a browser and a web server, protects the site from hackers, and also makes sure that all the data that gets passed between a browser and a web server remains private.
According to research carried out by Hubspot, 82% of those that responded to a consumer survey stated that they would leave a website that is not secure. And since Google chrome already holds about 67% out of the whole market share, that’s a lot of traffic to lose.