Google Analytics is a robust and powerful tool that provides indispensable information about your website and visitors.
With more than 56% of all websites using Google Analytics, it’s also one of the most popular tools out there for digital marketers — and for good reason.
The tool allows you to access a wealth of information regarding your site’s visitors.
Here are just a few pieces of data you can get from Google Analytics:
- Amount of traffic your site gets overall
- The websites your traffic came from
- Individual page traffic
- Amount of leads converted
- The websites your leads came from
- Demographic information of visitors (e.g. where they live)
- Whether your traffic comes from mobile or desktop
- Before you get started with Google Analytics & Search Console, you need to create a Google account.
Create A Google Account
Create a Google Analytics account by signing up on the Google Analytics page.
- Enter your account and website name, as well as the website’s URL. Be sure to also select your website’s industry category and the time zone you want the reporting to be in.
- Read & accept the Terms and Services in order to get your tracking ID. (The tracking ID is a string of numbers that tells Google Analytics to send analytics data to you. It’s a number that looks like UA-000000-1) This is unique to your website and your personal data—so don’t share the tracking ID with anyone publicly.
Set Up Your Goals for Google Analytics to track important activity on your website.
- Click on the Admin tab in Google Analytics and go to the VIEW column, where you need to click on Goals.
- Click on the red button that reads + NEW GOAL.
- Select desired goals that match what you want to achieve with your website
- If you have chosen Destination as your goal type, you need to enter the page URL in the specified field. For instance, if you want the measured activity to end with a “Thank You” page, enter “/thank-you” or “/thank-you.html” and select the desired match type from the drop-down menu.
Link to Google Search Console
Google Search Console is a powerful tool to help marketers and webmasters gain invaluable search metrics and data. With it, you can do things like:
- Check your site’s search crawl rate
- See when Google analyzes your website
- Find out what internal and external pages link to your website
- Look at the keyword queries you rank for in search engine results