Category Archives: digital marketing

Are you getting enough digital traffic

Are you getting enough digital traffic – Sell where your target audience shops As an example of this change in automotive marketing, traditional advertising, including radio spots, TV ads, and billboard marketing, generates just $1,7024 in profit per vehicle sold. Digital marketing, on the other hand, generates nearly double that amount, at $2,514 per vehicle sold. It goes without saying that dealerships need to constantly adjust their digital marketing. But, as with anything new (or anything that changes as rapidly …

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What exactly is ecommerce marketing?

What exactly is ecommerce marketing?

What exactly is ecommerce marketing? Basically, ecommerce marketing is just the process used to increase online sales, build brand awareness, and generate customer loyalty.To do this, businesses must first capture attentionand drive traffic to their websites. They can theneither attempt to compel visitors to makea purchase or to offer their personal information in exchange for ongoing marketing materials.Ecommerce marketing from a business perspective: Let’s explore the foundation ofecommerce marketing strategy from a businessperspective. There are 4 key stages businesses must …

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Omnichannel Marketing Terms

Omnichannel Marketing Terms

Omnichannel Marketing Terms Omnichannel marketing requires brands to understand how how their customers interact with their brand throughout an array of touch points in the customer journey. If data and teams are siloed, brands can run into problems with messaging frequency and a lack of personalisation. Omnichannel marketing is necessary because customers tend to spend more money when they have interacted with or researched a product across multiple channels. BOPUS Short for “buy online, pick up in store”. Also referred …

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Bridging the Engagement Gap for Sales

Bridging the Engagement Gap for Sales

Bridging the Engagement Gap for Sales When it comes to identifying buyers and bringing them together as a coherent, forward-moving buying team, tech sellers face an uphill battle. And the recent acceleration of virtual selling has only amplified their pain. Sellers need help – they can’t do it alone. Read on to learn how Sales and Marketing organizations can better identify and bring buying teams together so sellers can more effectively engage their target accounts. Top 2 Virtual Selling Challenges …

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What does the consumer journey look like?

what-does-the-consumer-journey-look-like

What does the consumer journey look like? This is among the questions most frequently asked of Google’s insights team. There are a couple of variations involving phrases like “purchase funnel” and “path to purchase” but, for the most part, they’re all asking the same thing. There’s a lot of value in questions like these, but we’ve come to realise that there is another aspect of what shoppers are doing that needs to be considered. The other question we need to …

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Marketing Tactics That Work for Contractors

marketing-tactics-that-work-for-contractors

Marketing Tactics That Work for Contractors There’s no shortage of marketing tactics that you can choose for your business. Here are some of the most popular — and successful — tactics for contractors, broken down into three categories: proof-ofvalue, digital and traditional/in-person marketing. Proof-of-Value Marketing Before you start to choose marketing tactics to be part of your overall plan, you’ll want to think about how you can prove the value your business provides. Here are two ways to start: Create …

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Creating a Marketing Plan and Budget

Creating a Marketing Plan and Budget

Creating a Marketing Plan and Budget STEP #1: DO YOUR RESEARCH Before you identify your marketing activities, take a moment to step back and ask some questions about where you are presently: Assess Your Current Business Situation Think critically about your business and what your present landscape is. Where are you located, and how does that affect your business? What are the services you provide, and how might they be the same — or different — than your competitors’? It …

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Why Marketing Is Important for Your Business ?

Why Marketing Is Important for Your Business

Why Marketing Is Important for Your Business The roofing and siding industries can be highly competitive and risky, with fluctuating profit margins as contractors bid to win every project. And while simply having the lowest bid may help you win projects in the short term, it’s not a sustainable approach if you want to succeed in the long term. That’s where marketing can help. A successful marketing program can help you accomplish many goals, including: Getting the word out about …

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Digital Marketing Services

Digital Marketing Services

Digital Marketing Services Campaign Management, Search Engine Optimization and Search Marketing Companies face challenges in digital marketing such as managing high quality content, frequent changes of norms in search engine and personalized time to market with targeted audience. Wipro’s solution provides the technology platform and domain experts to reduce marketing spend, speed up time to market and drive results with an effective marketing campaign. Key Takeaways Campaign management – Enhanced end user experience with targeted campaigns and collateral at lower …

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3 Examples of Cross-Channel Marketing Dashboards

3 Examples of Cross-Channel Marketing Dashboards

3 Examples of Cross-Channel Marketing Dashboards Today’s marketers are a bit like matchmakers. Not only is it their job to match their target consumers with the products and solutions that best meet their needs or wants, they’re also responsible for matching their consumer segments with the content, messaging, creatives, offers, and calls to action that best resonate — across all the platforms and channels their audiences are on. For the most intelligent, efficient, and impactful campaigns, marketers need to measure …

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