How digital marketing helps insurers find, connect with and convert new customers

How digital marketing helps

The entire marketing organization will need to become much more agile. Insurers are responding to consumers’ changing behaviors and needs by rapidly developing and introducing new products. However, the marketing organization often struggles to keep up because it is bogged down by systemic complexity that has built up over time. Marketing not only needs to evolve its operations to work within the agile product development life cycle, it also needs to change how it executes. In short, the marketing organization …

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A User-Centered Website

A User-Centered Website A User-Centered Website Having a quality website is critical to success in the online world. After all, your website should be at the center of your online presence. If we are to liken your online presence to hosting an event, having a good website is like finding the right location for your event. Despite all of your planning the success of an event can all come down to location, location, location. The right venue can make a …

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Social media SEO

Social media SEO Social media SEO refers to how social media activities can boost your website’s organic traffic through search engines. Social media is important for SEO in more than one way; It not only makes your SEO activities effective but also lucrative. Best Practices Here are some social media SEO best practices that you shouldn’t ignore if you want to find success. Get the right followers Consistently building your social media presence, encouraging users to follow your page for …

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Google Search Console

How to set up a Google Search Console Click on the gear icon in the lower left-hand corner of the main dashboard. Click on Property Settings in the middle column. Scroll down and click on “Adjust search console”. Click on the Add button and you’ll be redirected to the search console page. At the bottom, click on the Add a site to Search Console button. Enter your website’s name and click Add. Follow the directions to add the HTML code …

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Google Analytic

Google Analytics is a robust and powerful tool that provides indispensable information about your website and visitors. With more than 56% of all websites using Google Analytics, it’s also one of the most popular tools out there for digital marketers — and for good reason. The tool allows you to access a wealth of information regarding your site’s visitors. Here are just a few pieces of data you can get from Google Analytics: Amount of traffic your site gets overall …

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Secure Your Site

Secure Your Site Currently, Google has over 200 ranking factors they consider when they want to determine where to rank a site. And as expected, one of them is about how protected your site is. According to them, website security is a top priority. Four Steps To Get Started On Website Security Get security plug-ins installed On average, a typical small business website gets attacked 44 times each day, and software “bots” attack these sites more than 150 million times …

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Links and Urls

Links and Urls You’ve created content that people are searching for, that answers their questions, and that search engines can understand, but those qualities alone don’t mean it’ll rank. To outrank the rest of the sites with those qualities, you have to establish authority. That can be accomplished by earning links from authoritative websites, building your brand, and nurturing an audience who will help amplify your content. Google has confirmed that links and quality content are two of the three …

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Image Optimization

Image Optimization Images are crucial to ensuring that your content is more accessible, attractive, and engaging to users, but they’re equally important in terms of SEO. First, they give search engines important contextual information. Second, optimized images speed up page loading, which increases user engagement and search engine rankings. Image optimization is the process of creating and delivering high-quality images in the ideal format, size, and resolution to increase user engagement. It also involves accurately labelling images so search engine …

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How page speed affect SEO

How page speed affect SEO Page speed can be described as either “page load time” (the time it takes to fully display the content on a specific page) or “time to first byte” (how long it takes for your browser to receive the first byte of information from the webserver). Google has indicated that site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. And research has shown that Google …

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Meta tags and descriptions

Meta tags and descriptions The meta description is a snippet of up to 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO. The purpose of a meta description for your page is simple: to get someone searching on Google to click your link. In other words, meta descriptions …

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